CRM Initiatives: A checklist to help discern if you should outsource your data warehousing

By Gene Feruzza and Steve Meyer

Gene Ferruzza is president of Quaero SpringBoard, a service that addresses companies’ needs for strategic customer communication services without incurring large up-front costs. Steve Meyer leads Quaero’s data warehouse implementation services practice. Some of Quaero’s clients include The Limited, AT&T, Sprint and JP Morgan Chase. For more information, call (877) 570-2199, or visit www.quaero.com.