CRM Initiatives: A checklist to help discern if you should outsource your data warehousing

By Gene Feruzza and Steve Meyer

In short, while a primary concern is to create loyal and profitable customers, achieving this through internal operations may not be financially feasible or even necessary.

Data Warehousing

Similarly, while many viable arguments can be made for outsourcing a data warehouse, none offer the type of long-term stability and business sense obtained from an in-house option. Following is a summary of the advantages of building your data warehouse internally.