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Here’s an analogy: Home page is to Web site as storefront is to retail and cover is to catalog. In short, it’s the first impression prospects have of your company, and a critical one at that.
In fact, a home page has to work even harder than a retail storefront or print cover because it must facilitate transactions further on in the site, says Bridget Fahrland, executive creative director at e-business consultancy Fry Multimedia.
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Gabrielle Mosquera
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Catalog Success
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