Crisis Drives Innovation for Catalog Mailers

The other side of the coin is looking at how response rates will rebound. Will they rebound to the levels of two years ago? Or will the rebound be a more modest recovery, where response will be a slight improvement over the response rates in the darkest days of the recession?

* Catalogers have seen some cost relief in the decline in paper and printing prices. The first postage “sale” in history is about to begin. Paper prices ratcheted down again, and printing prices also are being selectively cut as printers have to match competitive bids and cut price to keep business.