Crisis Drives Innovation for Catalog Mailers

I left the ACCM encouraged and hopeful that catalogers and the vendors serving them are coming up with a full range of solutions to the problems of trying to sell and survive in such uncertain economic times.

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.