Crisis Drives Innovation for Catalog Mailers

One couldn’t leave the Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans last month without mixed feelings. People wondered, “Where will the catalog industry meet with a show that has a critical mass of attendees from the industry?” Some took this year's disappointing attendance as a sign that the catalog business has truly evolved into a multichannel industry, and that catalogers are harvesting the low-hanging fruit over in Internet-land.