Creative: Refresh Your Brand

Following are a few strategies officials at Plow& Hearth used to get back on track.

* They started to get a little tougher on choosing locations and models used in photo shoots, said Giesmann. Specifically, they looked for images that would liven up the brand in some way, preventing it from appearing dated.”We’ve been successful introducing a more up-to-date look without losing our brand,” she noted.