Creative: Part 2. Put Your Best Foot Forward with Catalog Hotspots

Every catalog has five hotspots, notes Syverson, and in descending order of significance, they are: the front cover, back cover, inside front cover, inside back cover and center spread. Be intentional about the story your catalog tells in these spots, she says. Does that story convey your brand? Your best products should be on those pages, says Syverson.