Creative: Keep Catalog Design Fresh and Engaging

¥ Pay attention to catalog sales results. Item-by-item sales reports should be consulted regularly after catalogs have dropped. “Figuring out why item A lost sales when shown on a pink background instead of a yellow one, or why item B doubled in sales when it was shown in a product-in-use shot, will help keep your job fresh and challenging,” writes Jones. Also, take a hard look at space allocation based on prior results.