Creative: Keep Catalog Design Fresh and Engaging

¥ Keep an eye on the competition. Regularly request and view large numbers of catalogs in different product categories, and encourage your creative staff to do the same, writes Jones. While most catalogs should be filed for future reference in case you need inspiration for a new product category, books with unique and intriguing concepts should be placed in a separate file for reference when creativity is on the wane. To see the range of catalogs available, use a catalog search engine, such as http://www.catalogs.google.com , she suggests.