A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
Today, the catalog is a wholly owned subsidiary of, and a revenue-generator for, the Irish Children’s Fund.
In the Beginning
To the O’Connors, starting a catalog was a logical step, especially given Diane’s background in merchandising. Rob continued working to pay the household expenses while Diane went to the Chicago Gift Show and ordered merchandise to be shipped to their home, which doubled as the catalog’s headquarters.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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