A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
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Denny Hatch
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“In all the years we’ve been doing this,” Diane O’Connor says, “only a handful of families were judged as not being right to take on the responsibility.” Overall, the host families are “simply wonderful people,” she notes.
However, the seat-of-pants, grass-roots funding was leaving the O’Connors wildly overextended. A system had to be instituted to guarantee regular and long-term financing. In 1986, the O’Connors got it into their heads to launch a catalog, Creative Irish Gifts.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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