A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
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Denny Hatch
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With just $2,000 in the bank and operations functioning on a wing and a prayer, the O’Connors announced their grand scheme. A series of favorable newspaper articles prompted generous families in Chicago and northern Indiana to volunteer to host one or two children and help raise money. Somehow, through bake sales, tag sales, raffle tickets and the sale of a cookbook, they raised the $70,000 to bring over the first 150 children and 10 chaperones (teachers with the summer off).
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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