A Grand Plan in Action
At a Glance:
Creative Irish Gifts
12-month housefile: 146,401
Demographics: family- and home-centered individuals; age 45+; average HH income, $72,000; 84 percent own their own homes; 76 percent are women
List rental cost: $105/M
List manager: Mokrynski & Assoc., (201) 488-5656
About Creative Irish Gifts
Headquarters: Streetsboro, OH
Merchandise: Irish-made and -inspired gifts, apparel, home furnishings and jewelry
2003 annual revenue: $17 million (estimated)
Company mission: To benefit children in Northern Ireland through the Irish Children’s Fund, of which the catalog is a wholly owned subsidiary
Rank on the Catalog Success Top 200 List: 107 (as measured by housefile-growth rates)
Average order value: $67 (Internet $70)
Number of catalogs mailed annually: 8 million
Printer: Quad Graphics
- Companies:
- Creative Irish Gifts
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
