A Grand Plan in Action

Because the O’Connors care passionately about giving their customers the very best service, they use BizRate.com, an Internet survey system. Whenever customers order from the Web site, they’re asked to complete a simple survey. Many do, and the replies are forwarded to Creative Irish Gifts daily with comments — good and occasionally bad — that the O’Connors slavishly read and, if required, take action.