A Grand Plan in Action

Interestingly, the catalog’s cover is never used for selling. Instead, the O’Connors put there a highly evocative photograph of Ireland to set the mood. Every few years their son Rory goes back to the Old Country on a photographic expedition, resulting in a massive photo bank that now has more than 8,000 images from which to choose. Diane designs the covers herself, and the cover photos are made available to customers for framing.