A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
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Denny Hatch
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She says she is very hands-on during the creative sessions. “I listen to what the others say, but the final decisions are always mine.”
Her design philosophy: It’s imperative to give as much information as possible — especially in clothing sizes — so customers don’t have to waste time and money calling with questions. And throughout the catalog there is copy urging customers to visit the company’s Web site (shopirish.com).
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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