A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
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Denny Hatch
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Another hot-selling item around St. Patrick’s Day is the leprechaun outfit for adults. But the very best-selling item of all time is a simple Irish Angel Pin for $5.98. It’s estimated they’ve sold 170,000 of them during the years.
Their biggest flop was a small, $100 woolen rug with a low relief design. Rob loved it because the design was cut into the wool by the sheep-shearing champion of Ireland. The item was ordered by all of three customers.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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