A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
After that, board members decided the company needed someone who was comfortable with Excel spreadsheets, and could bring corporate expertise in the areas of marketing, circulation, forecasting and accounting. The logical choice was Rob who’d been living with the catalog since 1986. He signed on as vice president.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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