A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
In addition, Florian put them in touch with Mokrynski & Associates who acted as list brokers and managed their fledgling list.
They were on their way to cataloging success.
Fast Forward
Eight years ago, when the catalog was generating about $1 million annually, Diane went to the Irish Children’s Fund board and suggested it was time she started taking a salary. The board agreed.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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