A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
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Denny Hatch
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But Kanfer made an offer the O’Connors couldn’t refuse. He made available a free building, warehouse space, shelving, furnishings, computers and all utilities for the catalog operation. The O’Connors moved to Hudson, OH, some 30 minutes from Rob’s new job in Akron.
More miracles came their way. The proprietor of the What on Earth catalog, Jared Florian, became their mentor and gave the O’Connors a piece of breakthrough advice: Mail more often than once a year. Says Rob, “We considered that to be a miracle!”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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