A Grand Plan in Action
Creative Irish Gifts is in business to help Northern Ireland’s kids.
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Denny Hatch
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Shelving was built in the basement. Phone lines were installed and manned by volunteers. The company was open for business 9 a.m. to 5 p.m. on weekdays.
Diane assigned herself the role of company president. (For the first nine years, she took no salary.) In the beginning, many people donated their services, including a photographer friend who set up shop in the house for a marathon picture-taking session that lasted until dawn. And the printer was so touched by the proposition that he didn’t charge for his services.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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