Creative: Develop Solid Catalog Creative Through Open Communication

¥ Tell the creative team why each item is in the catalog. Determine what makes the products in your catalog worthy of inclusion, Syverson says. Your merchandisers see thousands of products, so each product that makes it into the catalog has a reason for being there. Tell the creative teams what’s buzzworthy about each item, she says. These data can prove valuable to copywriters, photographers and designers.