Creative Cut: The Power of Type

Copy aficionada and creative director for Awards.com, Laurie Goodman, says the “little ‘tails’ at the ends of letters … create a little ‘cushion’ of white space around each letter, giving the eyes a rest.”

When sans serif type is used in headlines and subheads, it balances your serif text, instructs Goodman, giving a boost in readability to each.