Creative Cut: The Power of Type

Chandler advises that for a catalog’s body copy, you should “Work with a font that’s more open, like New Century Schoolbook. Get a font that’s as round as possible, but one where you do not need to drop a font size.”

Other helpful tips for dealing with type:

• Hyphenation is not good in headlines. Editorially, it is necessary, but again, people’s eyes don’t read it with much comfort.