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Scott Shrake
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Todd Chandler of Chandler Design, Somis, CA, a 30-year veteran of direct mail and catalog creative, says he believes—along with most type-savvy observers—that Helvetica (a sans serif type) and Times (a serif) are the most common fonts used in catalogs. He notes that this is due in part to their status as defaults in many desktop publishing programs.
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Scott Shrake
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