Creative Cut: The Power of Type

“Something printed on a nice press on glossy high-quality paper … can be set in typefaces that are more delicate,” Highsmith says.

Type Usage Tips

Typeface developer and consultant Ilene Strizver of Westport, CT, adds that beyond just typeface styles, other typographical factors, such as leading, point size and line length, can influence readability. “Certain ways of setting type (too small, too much leading) discourage the reader from wanting to go on,” she notes.