Creative Cut: The Power of Type

The catalogers consulted for this Creative Cut (see boxes) stick to one “house” font, and use variations from its family—i.e. one font in bold, italic, roman—or an occasional different typeface to contrast short bursts with body copy.

The rules (a word that’s anathema to designers!) for mixing typefaces vary, but experts say a little conflict is good, since it causes the text to “pop” or grab readers’ attention.