Creative Cut: The Power of Type

The words you’re reading right now are printed in the New Baskerville typeface, at 11 points, with 12-point leading (spacing between lines). This point size and leading are considered just right for readability.

Cyrus Highsmith, a type designer at the Font Bureau in Boston, says New Baskerville is popular because its “transitional” look blends the loopy traces of handwriting with the cold geometry of modern type styles.