Creative Cut: Ross-Simons

On the Web, people can choose to look at information in many ways. One advantage Web catalogs have are logical/architectural features, such as site maps, that spare users the tedious task of moving “back and forward” online.

Getting Marketing and Creative on the Same Page

With this explosion of options, e-commerce site designers face a burden and an opportunity in one: interactivity. The interplay of products with links makes the production more architecturally complex than in print catalogs.