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Scott Shrake
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Kania adds, “Every customer’s ‘flow’ on a site is slightly different. This is due to the hyperlinked nature of the Internet. So the challenge for the marketers is to try to direct the flow.”
Eyeball behavior influences design differently in each medium, points out Shasho Jones: “Print catalogs are sequential, whereas on a Web site, there are all kinds of options.”
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- Companies:
- Ross-Simons
- Shasho Jones Direct Inc.
Scott Shrake
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