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Scott Shrake
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Kania says when Lens Express tests creative in its TV and direct mail channels, it usually takes a month to know what works. Comparatively, Web-site and online-advertising go’s can be separated from no’s in a week.
Off the Screen vs. Off the Page
What are the behavioral differences of consumers who shop online vs. from a catalog?
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- Companies:
- Ross-Simons
- Shasho Jones Direct Inc.
Scott Shrake
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