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Scott Shrake
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Typeface is an important brand-consistency element, says Shasho Jones, especially in converting “paper” customers to online customers. Call it the New Yorker effect: everyone recognizes that magazine’s typeface. Some fonts, unfortunately, don’t translate well onto consumers’ browsers. Alas, another challenge for Web creative.
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- Companies:
- Ross-Simons
- Shasho Jones Direct Inc.
Scott Shrake
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