Creative Cut: Ross-Simons

“In fact, we shoot versions of product for print, and different versions for the Web site when we see a potential issue (especially with products that are black!).”

With the differing background requirements for print or Web usage, Shasho Jones says it’s worth the expense to reshoot for Web.

She elaborates, “Web pages need to be cleaner; photos need to forego the backgrounds which a lot of catalog photos have. That means a lot more silhouetted photos, which digital [photography] is good for.”