Creative Cut: Ross-Simons

“We’d love to use Flash [a movie-type plug-in] and things like that, but until it becomes mainstream, and everyone has it, we won’t,” he pledges.

Photography and Type

Frawley says you have to be “more direct” when creating for the Internet. For instance, “You can’t have a mood shot, really. In print, you can create a beautiful lifestyle shot with multiple products, and sell off the page. To create that on the Internet would require a very big file; that’s why most images on the Web are silhouetted.”