Creative Cut: Ross-Simons

Form follows function, says Kania. Lens Express is “going for more ‘nested’ or ‘subpage’ navigation,” which means a linear arrangement of sub-menus that adjusts and prioritizes as you click through to new pages. For instance, instead of a honking menu bar accompanying you like a monolith, the challenge is to resize it to keep all the options on screen while foregrounding what the user wants. And to avoid horizontal and vertical scrolling. Of course, the only alternative is more linked pages, so watch those download times.