Creative Cut: Ross-Simons

Another Web boon: When you want to see what the back of a lamp looks like, you can do that on the ‘Net. 3D models, such as that used at Landsend.com, are another illustration of the Web’s interactivity.

“If you want the detail of a lamp base … with a print catalog, unless you call out that area in another picture, you don’t have that option. On the Internet, you can show it,” Frawley says.