Creative Cut: Nautical Cataloger Doesn’t Sail Deep Enough Into the Water

Bluewater already employs an effective cross-selling tactic with text boxes in key spots to drive shoppers to additional items such as software. Use these more effectively by swapping out the photos to relate to the copy.

Will You Still Want Me Tomorrow?
The Bluewater catalog has a two-year shelf life. That’s a long time to ask someone to keep a catalog.