Creative Cut: Nautical Cataloger Doesn’t Sail Deep Enough Into the Water

That said, showing product photos on the cover is a great idea, but only if they connect with what’s inside and communicate important information quickly and easily to consumers. For example, it’s confusing for customers to see the caption “Nautical Books” under a photo of a giant oyster shell with a pearl. Communicating these different categories on the cover just with copy would simplify the cover and make it an easier and more compelling read.