Creative Cut: Nautical Cataloger Doesn’t Sail Deep Enough Into the Water

Conclusion
A passionate, niche audience gives the Bluewater catalog a great opportunity to turn sailors into shoppers. Taking the time to create a more careful balance of information vs. romance will improve the way this book sells. By infusing the allure of the sea into its product presentation both in the catalog and on the Web, Bluewater can experience clear sailing ahead.