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Scott Shrake
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The front of the Fall book (to page 8) contains editorial copy only, mainly instructional or testimonial in nature. By contrast, “most catalogs start selling in the first or at latest by the second spread,” notes Wright. Thus Motherwear is “more like a magalog than a catalog … We found it hard to mix that information in with selling copy. We felt that people really needed to know that information.”
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Scott Shrake
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