Creative Cut: Motherwear

Director of Marketing Stephanie Sanders Ferris followed a “gut feeling” in hiring Eckart, whose children go to school with Wright’s and Laufer’s in this college-filled area of Massachusetts.

“It’s her vision largely that makes us look like a bigger company than we are,” she says.

Surprisingly, this is the first catalog Eckart has designed. Like many employees, she nursed her first child, and says she “liked the idea of designing for a company that does things I think are worthwhile.”