Creative Cut: Motherwear

Input comes from the whole staff, including customer service representatives, shipping and fulfillment, the returns department, even human resources.

Art Director Maryalice Eckart relates an instance of the democratic, spontaneous spirit of creative participation at the catalog: “We were in a final proofing session for the Winter 2000 catalog. Our purchasing manager, Kerry Franz, who usually concentrates on the numbers … saw the holiday party image on the cover of the package stuffer and suggested we call it Holiday 2000,” which immediately made more sense to Eckart, and the idea was adopted.