Creative Cut: Motherwear

In the first three-quarters of the year Wright and her husband Prakash Laufer started producing the catalog, sales growth topped 350 percent.

Prior to taking over the helm of Motherwear in 1986, Wright had worked in graphic design and says she liked designing clothes while in school.

“Business-wise, my only experience was as a member of a workers’ collective at a food co-op,” she says. The facets of Wright’s life—graphic and clothing design and breastfeeding advocacy/education—are reflected in the character of Motherwear’s catalog and community-resource materials.