Creative Cut: Motherwear

Furthermore, says Ferris, “If a model from a previous catalog is still breastfeeding, we’ll use her again. This is comfortable for our readers, it gives a continuity” over time.

The need to show never-ending variety takes great efforts: “It’s a challenge for us as a small company to do four photo shoots per year,” says Ferris, adding that upward of 10 shots a day are accomplished on set.