Creative Cut: Motherwear

Once Eckart has completed the final layouts, the creative team starts looking for models. After finding non-professional models too time consuming (see “Choosing the Right Models,” October Catalog Success, p. 18), Motherwear began using professionals who’ve recently given birth and are nursing.

“I keep an eye on magazines like Fit Pregnancy,” says Eckart, to find models who could come work for Motherwear after they’ve had their babies. The arrangement benefits the models, she adds, because this way they can still work while nursing.