Creative Cut: Motherwear

Model Mothers

A main selling point of the clothing is the freedom it grants mothers to nurse, so an integral part of the creative mission at Motherwear is to show women breastfeeding in many settings.

For Motherwear’s photo shoots, Eckart starts working months in advance. After the clothing designer hands off that season’s line to her, the two of them figure out the salient features of each garment, and where women would likely wear it. At that point, the garments are already on spreads, so Eckart thinks about the “story” of each spread, then starts looking for locations that will work for them.