Creative Cut: Motherwear

Head Copywriter Kelsey Flynn’s copy blocks make Eckart “want to sit and read the catalog and find all the funny things she’s put in; the copy really relates to nursing moms.” (Flynn has been doing stand-up comedy on the side during the seven years she’s been at Motherwear.)

The company strives to promote from within—both Flynn and Ferris originated in the customer service department. Working in the call center, Flynn got to understand the customers, what they were looking for and how they were different from ordinary retail buyers.