Creative Cut: Motherwear

Ferris underlines this perception by pointing out that customers “call and hear babies crying or laughing in the background, because some of the CSRs bring their kids to work … All these things create a community, a connection.”

Copy That Fits

“To me the copy is one of the biggest things that makes the catalog great. If visual and verbal didn’t go together, it would be a failure,” Eckart says.