Creative Cut: Motherwear

The catalog also features tips and testimonials throughout. “We keep everything people write to us,” Ferris says. “And every year, when we’re doing the catalogs, we pick our favorites. They tell us such personal stories!”

Wright says customers have told her they often go directly to the selling portion of the catalog, and come back to the editorial later. But Wright stresses the importance of this informational welcome, so new nursing mothers, who may feel isolated at first, feel like part of a community, “which they are.”